Legal
Cookie Policy
Last Updated: March 14, 2026
This Cookie Policy supplements our Privacy Policy, which describes how ESB SERVICES SRL handles personal data more broadly. It explains what cookies are, how we use them on our website, and how you can manage your preferences.
1) What are cookies and similar technologies?
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies help websites remember basic information, such as a session identifier, your settings, or whether you have already provided consent choices.
In addition to cookies, we may use similar technologies such as pixel tags (also known as tracking pixels) and server-side event logging. Pixel tags are small snippets that can report that a page has been viewed or that a conversion action took place. Server-side tracking can record events (for example, a form submission) and share them with analytics or advertising partners, where permitted by consent.
2) Types of cookies
Cookies can be categorized in several ways:
- Session cookies last only for the duration of your browsing session and typically expire when you close your browser.
- Persistent cookies remain on your device for a set period (for example, 90 days or 2 years) or until you delete them.
- First-party cookies are set by our website.
- Third-party cookies are set by service providers whose tools may run on our site (for example, analytics or advertising measurement partners), where enabled by consent.
3) Cookie categories we use
We group cookies into the following categories. These categories match the choices available in our cookie preferences controls.
A) Essential cookies (always active)
Essential cookies are required for the website to function properly and securely. They support core site behavior such as session continuity and storing your cookie consent choices. These cookies do not require consent under applicable rules because the site cannot operate without them.
B) Analytics cookies (consent required)
Analytics cookies help us understand how visitors use the website, such as which pages are visited and how users navigate. This information helps us improve content clarity, page performance, and user experience. Where enabled, we may use Google Analytics 4 (GA4) with IP anonymization and a typical retention period of 14 months for analytics data.
C) Marketing cookies (consent required)
Marketing cookies are used for advertising measurement and to help deliver relevant messaging. They can support conversion attribution (understanding whether an ad led to a website action), remarketing (showing ads to people who previously visited the site), and audience building (such as custom or lookalike audiences), where permitted.
ESB SERVICES SRL provides online education services. Marketing cookies do not change the educational nature of our content. They are limited to advertising measurement and relevance, and they activate only when you provide consent.
4) Cookie table
The table below lists cookies that may be used when the relevant category is enabled. Some third-party cookie names can vary by configuration. When a provider is not active (for example, because you rejected analytics or marketing cookies), those cookies should not be set by our site.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
5) Third-party providers
Where enabled by consent, we may use third-party services that set or read cookies and receive limited event data:
- Google LLC (Google Analytics 4, Google Ads, Tag Manager): analytics identifiers, usage signals, and conversion events (where configured).
- Meta Platforms (Meta Pixel and related conversion measurement): page view events and conversion events, where configured.
- Cloudflare (security and performance): may use limited cookies or local storage for security, bot detection, or performance features, depending on configuration.
We do not permit these providers to use site data for their own independent commercial purposes. Providers process data under their own terms and privacy notices, and you can manage your consent through our cookie preferences controls.
6) How to manage cookie preferences
You can manage your cookie choices at any time:
- Use the “Manage cookie preferences” link in the footer to reopen the cookie banner and change your choices.
- Adjust browser settings to block or delete cookies. Note that disabling essential cookies can affect site functionality.
You can also use provider tools (where applicable) to control advertising or analytics:
- Google Analytics opt-out browser add-on
- Google Ads settings
- Meta ad preferences
- Your Online Choices (EU)
7) Updates to this Cookie Policy
We may update this Cookie Policy to reflect changes in technology, legal requirements, or how our website operates. The “Last Updated” date at the top indicates when the policy was most recently revised. If changes are significant, we may provide an additional notice on the website.
8) Contact
If you have questions about this Cookie Policy or how ESB SERVICES SRL uses cookies and related technologies, contact us using the details below:
- Legal entity: ESB SERVICES SRL
- Address: Piazza della Repubblica, 32, 20124 Milano (MI), Italy
- Email: [email protected]
- Phone: +39 02 8295 7431